This is a pet peeve of mine. What I mean by bulk matches are companies who buy a match to ANY words entered into the search engine. For example I recently typed in Dot Net into the search engine (I meant to type some more, but hit return on accident). The sponsored sites on the side were all “dot net” in the title, and NONE of them had ANYTHING to do with Dot Net.
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posted @ Tuesday, March 13, 2007 3:55 PM | Feedback (0)